HOW SOCIAL MEDIA GIVES YOU THE MAXIMUM ROI ?
To be or not to be in social media is not the question anymore. Rather, it is, how to maximise your return on investment in it. But what is social media, and why is it so important now? Andreas Kaplan and Michael Haenlein define social media to be a group of internet based applications... that allow the creation and exchange of user generated content. There are so many: Facebook, LinkedIn, Youtube, Flickr, Twitter, Tumblr, Pinterest, and more. These media are not only highly accessible to general use, but scalable. So for business owners and entrepreneurs alike, social media is the happening place, where potential customers are waiting to be informed about the latest product or service. And unlike other media, like television or print where the potential customers are bestowed with information that they are expected to remember, social media is interactive. The user can click on the information site, enter a more informative site, and even make an online purchase instantly.

  Why Social Media is Important ?

Social Media indeed is a very vital way of spreading word and image. But, how does an organization figure out how to get the best return on investment? The simple rule of thumb here is to focus. The organization or individual can easily get overwhelmed by the plethora of sites. Have a strategy, identify your customers, and distinguish the different media available. Specialize your content for the particular media, so that you can reach the target audience more effectively. Remember, the USP of multimedia is its ability to make instant sale. Hence, your target, beyond spreading the word, should be to influence the audience to make a transaction. Of course, every click cannot make a sale, but ultimately, that is the goal, the ultimate measure of your return on investment.

  Social Media: How to Drive A Unique Campaign ?

But how do you craft your social media campaign accordingly? How can you be unique amidst a thousand clamouring voices, or images, each awaiting a click to be seen or thrust aside? Have a distinctive voice and image. Optimize the content to maximise the reach. And dont forget, as in the real world, in the virtual world too, what matters is location. Study the multimedia sites that your target audiences patronize, and compose your content accordingly. But, remember, do not overdo it. Do not make too much noise, because too much is not too good; subtlety is the key. You know your business best, so you can best decide what is good for the consumers, whether they need services, products, professional or personal identity, emotional or personal appeal. The tracking URL will help you track activity on your link. Daniel Burrus writes, Figure out what gives you the best return on your investment, and then craft your social media campaign around that information. When you know your company's purpose for engaging in social media, as well as what each outlet has to offer, you can make your social media initiative both productive and profitable.
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